Premium West Coast apartments. The only thing easier than the living is the searching.
Founded in 1965, Prometheus is the largest privately owned multifamily developer in the San Francisco Bay Area. Their portfolio includes dozens of properties in the Bay Area, Portland, and Seattle.
These are no garden-variety apartments. Constructed with a curator's eye, they apply a boutique design sensibility, while committing to a larger sense of community.
We partnered with Cibo to bring a more modern Prometheus web presence to life: new look, new features.
Cibo intuited that a beautiful, immersive experience would best serve the goal of lead generation. The site is replete with bold photography, both to highlight the design touches and to give the user a truer feel for the properties.
A comprehensive responsive image strategy was employed to keep the site highly performant across all devices without sacrificing visual impact. A super-fast CDN serves images sized and art-directed appropriately for the user's screen.
Apartment hunters know what they want. Any search functionality needs to balance a robust tool set, a visually engaging experience, location awareness, and minimal clutter.
The result was an Airbnb-style interface that checked all the boxes: predictive natural-language search, filter/sort options, image-rich results, a clear information hierarchy, and two-way interactivity with a map. Responsive across all devices.
In order to facilitate easy maintenance of the site, we designed and developed a custom CMS. A bespoke approach meant we could include sophisticated features such as precision control of image weighting for responsive display on the customer-facing web site.
For many apartment sites, lead generation ends with a catch-all email address.
Prometheus takes it a step further. We implemented a tour scheduler with real-time appointment availability, providing more qualified prospective renters with an easy-to-use tool for seeing a property up close.